United fashion festival
- United Fashion Event
United Fashion Festival imagines a different future for fashion in which we’re all hungry for less and better.
From 1 April till 6 June, MAD Brussels gives the stage to 40 forward looking designers and their creations during the United Fashion Festival. Through an exhibition, an experimental fashion collection and a set of talks and workshops, the festival examines what fashion can be.
Are you hungry for less and better too ?
In the United Fashion Festival expo 40 designers examine our relationship with clothing through recent and archival artworks. The list of designers, creators, and researchers based in 9 different countries includes names such as Tom Van der Borght (BE), Marina Yee (BE) and Amélie Pichard (FR).
They don’t merely propose new products to buy. After all, overconsumption and the entities that influence our shopping behaviour are key in understanding the unsustainability of the system. Instead, they all use fashion as a means to reflect on our industry and the context in which we create and consume. Rather than a pragmatic detailing of the value chain, this exhibition uses the power of fashion to delight, engage and surprise. It confronts visitors with their own limits and understanding of fashion.
Doriane van Overeem (BE), Karolina Jurikova (CZ) and Maximilian Rittler (AUT) took up the challenge to co-create a sustainable and affordable fashion collection. Out of their extensive research and development came a collection titled ‘DailyMenu’, consisting of six versatile and made-to-last pieces, suitable for both men and women with different body-types. Transparently made out of second-hand garments and deadstock materials as close to home as possible, ‘DailyMenu’ aims to combine a minimum of resources with a maximum of human interaction and knowledge exchange.
Yaqine Hamzaoui ©
ABOUT MAD BRUSSELS
MAD is an expertise platform and unique showcase to promote the Brussels fashion and design sectors. By focusing on innovation, sustainability and diversity, MAD encourages and supports creative initiatives in and around the city. Through multiple mentoring programmes, we guide startups and entrepreneurs along their business development. Located in the heart of Brussels, Europe’s capital, this is a place where people share their network and knowledge.
MAD is more than fashion and design. It’s about the future of fashion and design. About innovation and participation. About sustainability, creativity and making an impact. About collaboration and engagement. About doing business differently.