UNITED FASHION DIGITAL SHOWROOM 2021
Within the framework of UNITED FASHION, the Belgian partners MAD Brussels and Flanders DC are joining forces and invite you to participate in a digital showroom, taking place from February 2021 until July 2021.
We are looking for innovative fashion and accessories brands with a strong brand and collection identity. The designers are required to have a minimum of one-year existence and to show FW21/22 collections.
The digital showroom will take place during the final festival of UNITED FASHION, that will focus on sustainability challenges. An exhibition will question the current value chain in the fashion industry in terms of sustainability, overconsumption, and alternative business models.
Echoing the approach of the final festival, we are looking for business models that have the potential to participate in the transformation of the fashion industry.
The selected brands will be presented on Le New Black showroom page
for a period of 6 months with links to their personal brand pages. Each designer or brand has the possibility to shape their page, to upload videos, campaign pictures and news articles. The digital platform provides additional features such as the exportation of line sheets and the possibility to organise e‑meetings with buyers.
- A subscription to LE NEW BLACK, a well-known digital showroom platform for 6 months (February to July 2021);
- Exposure to your potential international buyers;
- A guarantee that minimum 20 qualitative buyers will visit the digital showroom;
- Possibility to share with your own database of buyers;
- Possibility to organize e‑meetings with buyers;
Mid-January: Campaign photos and pack shots of collection should be ready
Beginning of February 2021: Implementation of collections data on the personal brand pages
End of February 2021: Start of the digital showroom
WHO CAN APPLY
- Ready-to-wear and accessories collection to showcase abroad: Men/women;
- Minimum of one-year professional experience;
- Strong and consistent communication;
- Distribution brand vision + strategic export plan (clear vision on potential markets);
- Campaign photos + pack shots of collection FW21/22 to present on digital platform; Videos are an asset.
- Sustainable approach is an asset.
HOW TO APPLY