UNIT­ED FASH­ION DIG­I­TAL SHOW­ROOM 2021

FRAME­WORK

With­in the frame­work of UNIT­ED FASH­ION, the Bel­gian part­ners MAD Brus­sels and Flan­ders DC are join­ing forces and invite you to par­tic­i­pate in a dig­i­tal show­room, tak­ing place from Feb­ru­ary 2021 until July 2021.

We are look­ing for inno­v­a­tive fash­ion and acces­sories brands with a strong brand and col­lec­tion iden­ti­ty. The design­ers are required to have a min­i­mum of one-year exis­tence and to show FW21/22 collections. 

The dig­i­tal show­room will take place dur­ing the final fes­ti­val of UNIT­ED FASH­ION, that will focus on sus­tain­abil­i­ty chal­lenges. An exhi­bi­tion will ques­tion the cur­rent val­ue chain in the fash­ion indus­try in terms of sus­tain­abil­i­ty, over­con­sump­tion, and alter­na­tive busi­ness models. 

Echo­ing the approach of the final fes­ti­val, we are look­ing for busi­ness mod­els that have the poten­tial to par­tic­i­pate in the trans­for­ma­tion of the fash­ion indus­try.

OFFER

The select­ed brands will be pre­sent­ed on Le New Black show­room page for a peri­od of 6 months with links to their per­son­al brand pages. Each design­er or brand has the pos­si­bil­i­ty to shape their page, to upload videos, cam­paign pic­tures and news arti­cles. The dig­i­tal plat­form pro­vides addi­tion­al fea­tures such as the expor­ta­tion of line sheets and the pos­si­bil­i­ty to organ­ise e‑meetings with buyers. 

- A sub­scrip­tion to LE NEW BLACK, a well-known dig­i­tal show­room plat­form for 6 months (Feb­ru­ary to July 2021);
- Expo­sure to your poten­tial inter­na­tion­al buy­ers;
- A guar­an­tee that min­i­mum 20 qual­i­ta­tive buy­ers will vis­it the dig­i­tal show­room;
- Pos­si­bil­i­ty to share with your own data­base of buy­ers;
- Pos­si­bil­i­ty to orga­nize e‑meetings with buyers;

Mid-Jan­u­ary: Cam­paign pho­tos and pack shots of col­lec­tion should be ready
Begin­ning of Feb­ru­ary 2021: Imple­men­ta­tion of col­lec­tions data on the per­son­al brand pages
End of Feb­ru­ary 2021: Start of the dig­i­tal showroom 

WHO CAN APPLY 

- Ready-to-wear and acces­sories col­lec­tion to show­case abroad: Men/​women;
- Min­i­mum of one-year pro­fes­sion­al expe­ri­ence;
Inno­v­a­tive DNA;
- Strong and con­sis­tent com­mu­ni­ca­tion;
- Dis­tri­b­u­tion brand vision + strate­gic export plan (clear vision on poten­tial mar­kets);
- Cam­paign pho­tos + pack shots of col­lec­tion FW21/22 to present on dig­i­tal plat­form; Videos are an asset.
- Sus­tain­able approach is an asset.

HOW TO APPLY 

Fill in the form and sub­mit your port­fo­lio (via Wetrans­fer) to united.fashion@mad.brussels Your appli­ca­tion should be sent by the 7^th of Jan­u­ary 2021 at the latest.