UF x LE NEW BLACK — Online Showroom

Unit­ed Fash­ion, which enables young fash­ion com­pa­nies to trav­el and share their expe­ri­ences across Europe, is fea­tur­ing 30 Euro­pean design­ers’ new col­lec­tions on the vir­tu­al plat­form Le New Black from March to July 2021. Fash­ion has tak­en a dif­fer­ent (tech­no­log­i­cal) turn since the pan­dem­ic pre­vent­ed indus­try pro­fes­sion­als and buy­ers from trav­el­ing. With this lat­est real­i­ty, the Bel­gian part­ners MAD and Flan­ders DC are join­ing forces to men­tor young entre­pre­neurs via a dig­i­tal — main­ly first — sales experience. 

This sus­tain­able and cus­tomiz­able vir­tu­al expe­ri­ence is an exten­sion of the wider ambi­tion to intro­duce a range of social­ly con­scious brands, designed to last and pro­duced in Europe, to inter­na­tion­al stores. From March to July 2021, the 30 select­ed Euro­pean brands will present their lat­est col­lec­tion on the plat­form sup­port­ed by two inter­na­tion­al agents, guid­ing them through the new con­ven­tions of vir­tu­al buying. 

By part­ner­ing the Euro­pean-fund­ed Unit­ed Fash­ion pro­gramme, which helps upcom­ing brands access new mar­kets and con­sumer insights through­out Europe, Bel­gium is clos­ing the show­room expe­ri­ence, fol­low­ing Berlin, Riga, Skop­je, Lille and Lis­bon, and wel­com­ing 30 designers. 

AA GOLD — DE
ALEK­SAN­DRAVIK­TOR — DE
BÉHEN — PT
CAR­O­LINE BOSMANS — BE
CONSTANÇA ENTRU­DO — PT
DE MAARSE PARIS — FR
DORI­ANE VAN OVEREEM — BE
DUARTE — PT
EXTRA-ORDI­NAIRE — BE
HELEN VAN TROYEN — FR
DAI­LY­MENU — BE
INCH2 — LV
KUNO­KA — BE
LAN­DA — IE
LIES MERTENS — BE
LILA&JOHN — BE
LUCIEBROCHARD.võ — FR
LUDUS — MK
MAR­I­JA KULU­SIC — HR
MARKO FEHER — BA
MIYA­GI — AT
NAT-2TM — DE
NATAL­I­JA JAN­SONE — LV
NO/AN — BE
NOLO — LV
OCTO­GONY — BE
SARAH LEVY — BE
VOIR(E) — FR
WEHVE — BE
WRIGHT. — BE
ZALUC­KA KUCZ­ERA — PL

Want to know more about Benelux sales real­i­ty ?

Sales and busi­ness devel­op­ment agent Astrid Stae­lens-Lefèvre and Elke Tim­mer­man (MAD) give her insights on fash­ion sales in the Benelux.