
UF x LE NEW BLACK — Online Showroom
- United Fashion Event
United Fashion, which enables young fashion companies to travel and share their experiences across Europe, is featuring 30 European designers’ new collections on the virtual platform Le New Black from March to July 2021. Fashion has taken a different (technological) turn since the pandemic prevented industry professionals and buyers from traveling. With this latest reality, the Belgian partners MAD and Flanders DC are joining forces to mentor young entrepreneurs via a digital — mainly first — sales experience.
This sustainable and customizable virtual experience is an extension of the wider ambition to introduce a range of socially conscious brands, designed to last and produced in Europe, to international stores. From March to July 2021, the 30 selected European brands will present their latest collection on the platform supported by two international agents, guiding them through the new conventions of virtual buying.

By partnering the European-funded United Fashion programme, which helps upcoming brands access new markets and consumer insights throughout Europe, Belgium is closing the showroom experience, following Berlin, Riga, Skopje, Lille and Lisbon, and welcoming 30 designers.
AA GOLD — DE
ALEKSANDRAVIKTOR — DE
BÉHEN — PT
CAROLINE BOSMANS — BE
CONSTANÇA ENTRUDO — PT
DE MAARSE PARIS — FR
DORIANE VAN OVEREEM — BE
DUARTE — PT
EXTRA-ORDINAIRE — BE
HELEN VAN TROYEN — FR
DAILYMENU — BE
INCH2 — LV
KUNOKA — BE
LANDA — IE
LIES MERTENS — BE
LILA&JOHN — BE
LUCIEBROCHARD.võ — FR
LUDUS — MK
MARIJA KULUSIC — HR
MARKO FEHER — BA
MIYAGI — AT
NAT-2TM — DE
NATALIJA JANSONE — LV
NO/AN — BE
NOLO — LV
OCTOGONY — BE
SARAH LEVY — BE
VOIR(E) — FR
WEHVE — BE
WRIGHT. — BE
ZALUCKA KUCZERA — PL

WEBINAR
Want to know more about Benelux sales reality ?
Sales and business development agent Astrid Staelens-Lefèvre and Elke Timmerman (MAD) give her insights on fashion sales in the Benelux.