UFLE NEW BLACK — Online Showroom

  • United Fashion Event

Unit­ed Fash­ion, which enables young fash­ion com­pa­nies to trav­el and share their expe­ri­ences across Europe, is fea­tur­ing 30 Euro­pean design­ers’ new col­lec­tions on the vir­tu­al plat­form Le New Black from March to July 2021. Fash­ion has tak­en a dif­fer­ent (tech­no­log­i­cal) turn since the pan­dem­ic pre­vent­ed indus­try pro­fes­sion­als and buy­ers from trav­el­ing. With this lat­est real­i­ty, the Bel­gian part­ners MAD and Flan­ders DC are join­ing forces to men­tor young entre­pre­neurs via a dig­i­tal — main­ly first — sales experience. 

This sus­tain­able and cus­tomiz­able vir­tu­al expe­ri­ence is an exten­sion of the wider ambi­tion to intro­duce a range of social­ly con­scious brands, designed to last and pro­duced in Europe, to inter­na­tion­al stores. From March to July 2021, the 30 select­ed Euro­pean brands will present their lat­est col­lec­tion on the plat­form sup­port­ed by two inter­na­tion­al agents, guid­ing them through the new con­ven­tions of vir­tu­al buying. 


Want to know more about Benelux sales real­i­ty ?

Sales and busi­ness devel­op­ment agent Astrid Stae­lens-Lefèvre and Elke Tim­mer­man (MAD) give her insights on fash­ion sales in the Benelux.