UF Design Studio — Meet the designers
To mark the end of the four-year United Fashion project, MAD — Home of Creators is organising a closing event next year in Brussels. MAD wants to make its contribution by setting up a festival dedicated to the future of fashion, a future that is responsible and sustainable from an ecological, social and economic point of view.
Besides an exhibition and talks, the festival will also present the results of a one-year fashion incubator; the UF Design Studio. The UF Design Studio responds to research and development needs for sustainable and accessible fashion. For one year, three designers will carry out research into, and consequently create and produce a sustainable fashion collection. We are very excited to introduce to you the three international designers that are taking part in the UF Design Studio.
Maximilian Rittler, a 29-year old menswear designer from Vienna, was always fascinated by fine arts and drawing in particular. He worked with many materials and experimented with lots of techniques long before he was interested in fashion. Within his technical educational background in Vienna, he learned patternmaking, constructing and making of garments, drapage, shoemaking, knitting, millinery and printmaking, before moving to Antwerp to improve his creative process. Last year he graduated from the Antwerp Fashion Department with a 100% upcycled collection. Since then, he participated in London Fashion Week and is nominated for the Hyères festival 2020.
Credits photos: Laura Knipsael
Karolina Jurikova is a young fashion designer from the Czech Republic. She studied at the Academy of Art Architecture and design and interned at Universität Für Angewandte Kunst Wien. Her wide range of works oscillates on the edge of art and fashion as intentionally accentuates a dialogue between this two worlds. Clothing is a medium of choice, which she uses for questioning and subtle critique. Her natural way of expression is to work with textiles and the typology of garments. An important part of her work is implementing ethical and sustainable principles as the first rule of a responsible designer and artist.
Credits photos: Veronika Cechmankova
Doriane van Overeem
Doriane van Overeem is young, fierce and determined to make a change in the fast-paced industry that is fashion. She is a Belgian fashion designer, who graduated from La Cambre Mode(s) in Brussels and developed her skills in the studios of Manish Arora, Bernhard Willhelm, Meadham Kirchhoff and Louise Gray. For Doriane, it is not enough to only create pretty clothes; they actually question society, its insatiable consumerism and treatment of women.
Credits photos: Leewei Swee