“It’s not about competition, it’s about humanity and passion.”
To Sarah De Saint Hubert, fashion has always revolved around stories and souls. She defines garments as a medium, not as a purpose. Sarah De Saint Hubert founded her label in 2018 in Brussels. She joined United Fashion during the Lisboa Fashion Week in March 2020. As a United fashion designer, she shares her experiences and outcomes from her participation to the UF program.
When and why did you start your own label?
The first collection was officially launched at STIJL Brussels in March 2019. After 15 years working for several fashion designers and brands, the time felt right to try it on my own and share my vision and aesthetics.
What is the DNA of your label?
- An eponymous brand that values the humanity, the craft and the creative process .
- A black and white universe that established the genetics of the brand.
- Noble fabrics, noble hands and noble eyes.
- An original mix of a rock attitude and spirit in a pure, muted space.
- Fenimity as much as masculinity.
- The magic entanglements of fashion and music.
- Love as the essence of life, the ultimate existential value.
Where do you get your inspiration from?
The idea of transmission is very important in my creative process. I love to look back at old family photo albums and develop my own contemporary interpretation of those classic, sometimes historical elements. My inspiration is almost emotional, very intuitive, rather than conceptual.
A fabric could inspire me, a song could inspire me, there is no rule, I just listen to what moves me.
What do you consider the biggest challenge the fashion industry is facing today?
As an independant fashion designer, the biggest challenge today is to come up with a sustainable alternative business model. One that is unique and consistant with our own values and DNA.
The challenge is also to get rid of the senselessness by being daring and creative at all levels.
Slowing down and shift towards a mindfull creative process and craftmanship, giving back their well deserved value.
How are you involved with United Fashion?
In March 2020, I participated to MODA LISBOA, a great opportunity to show my project and meet great people!
How did you experience your participation?
It was definitely a great experience, but slightly disrupted by the crisis the world was facing at that time. What I appreciated the most was to share idea’s and tips with other designers and fashion players.
What resulted from your participation to United Fashion?
What resulted from my participation is a feeling of togetherness. We all, as independant designers, are struggling to survive and raise our voices and visions. It’s not about competition, it’s about humanity and passion.
What’s next? What are you currently working on?
It’s hard to sum-up as I am all alone to manage everything within my company…
Currently, I am following-up my Fall Winter’20 production, developing several new pieces for the new Spring-Summer collection, selling and promoting the current Spring Summer’20 collection ‘New Beginnings’, and much more.
But what excites me the most currently is to work on the new shape I wish to give to my project. Thinking and exploring the possibilities, position myself strongly and in full accordance with my values. Keeping the flame and passion alive, more than ever!
Sarah De Saint Hubert recently launched her ‘New beginnings collection’. Take a look here:
´New Beginnings’ is ON! So proud to finally share this with you! This video captures the essence & soul of my new collection, blending into the song it inspired us Her Wild Love I want to let my collections freely co-exist with my music. They are One. A DREAM. Film by @michamargo & @anthonyversluys Muse @alicelepaige Full support @nadinevanantwerpen Mustang @bertschodts #followyourwildloveDiscover, enjoy & shop 👇 https://sarahdesainthubert.be/Gepostet von SARAH DE SAINT HUBERT am Dienstag, 19. Mai 2020
More information about the New Beginnings collection can be found in the document below: