Sofi­ja Urumovic
Sofija Urumovic

Unit­ed Fash­ion event: Berlin 2018, Lis­boa Fash­ion Week 

Huge­ly intrigued by the rela­tion of 2D pat­tern cut­ting and the 3D human body, she spends a big part of her design process focus­ing on pat­tern con­struc­tion and manip­u­la­tion. Her aes­thet­ics cer­tain­ly reflects her inter­est in shape design but is also large­ly influ­enced by graph­ic inspi­ra­tions and her per­son­al inter­pre­ta­tion of every­day life and inti­mate mem­o­ries, hopes, fears, past, present, and future. Bal­anc­ing between play­ful­ness, sub­tle sophis­ti­ca­tion and non­cha­lance, her vision stands clear: fem­i­nine and com­fort­able cloth­ing with a twist in details and touch of exper­i­ment­ing with shapes and mate­ri­als.
Urumovic’s work has won numer­ous prizes and has attract­ed inter­na­tion­al media atten­tion with the col­lec­tions being fea­tured in Vogue, ELLE and oth­er major fash­ion publications.