United Fashion event: Berlin 2018
Hugely intrigued by the relation of 2D pattern cutting and the 3D human body, she spends a big part of her design process focusing on pattern construction and manipulation. Her aesthetics certainly reflects her interest in shape design but is also largely influenced by graphic inspirations and her personal interpretation of everyday life and intimate memories, hopes, fears, past, present, and future. Balancing between playfulness, subtle sophistication and nonchalance, her vision stands clear: feminine and comfortable clothing with a twist in details and touch of experimenting with shapes and materials.
Urumovic’s work has won numerous prizes and has attracted international media attention with the collections being featured in Vogue, ELLE and other major fashion publications.