LUDUS is a sus­tain­able agen­der label that makes gar­ments from nat­ur­al fab­rics like cot­ton, silk, linen, wool and up-cycled leather with min­i­mum or no waste in the pro­duc­tion cycle. Con­cep­tu­al­ly dri­ven, Dra­gan Hris­tov (a con­tem­po­rary art grad­u­ate at the Acad­e­my of Fine Arts — Brera in Milan) designs col­lec­tions based on emo­tions, often melan­cholic and sad, con­struct­ing most­ly mono­chro­mat­ic and min­i­mal looks and sculp­tur­al sil­hou­ettes that reflect the gen­der shifts in our soci­eties today. Inspired by con­tem­po­rary art, film and music Ludus’ pre­sen­ta­tions are events set in unex­pect­ed loca­tions, always con­tribut­ing to the intel­lec­tu­al char­ac­ter of the label. Ludus was estab­lished in 2010 as an in-store label for the needs of the epony­mous con­cept store’s clients. Now, Dra­gan Hris­tov, co-founder and own- er of Ludus con­cept store has focused only on devel­op­ing Ludus as an agen­der fash­ion label. Ludus, ‑i (lat.) – play; game; tri­fle, jest joke