Supporting and enhancing fashion designers across Europe
Urban Cir­cus
Henri de Kergolay & Quentin Xavier
France

Unit­ed Fash­ion event: Berlin 2019

Urban mobil­i­ty is com­ing to a new age, grow­ing fast, with new ways of trans­porta­tion such as elec­tric vehi­cles, self-ser­vice bikes or even a come back to clas­sic bicy­cles. And peo­ple rid­ing these vehi­cles are fac­ing two huge prob­lems: Fash­ion and Safe­ty. Indeed there is no brand ded­i­cat­ed to rid­ers which do not look too sporty but trendy. Imag­ine you are rid­ing to work with your run­ning jack­et… In terms of safe­ty, the chal­lenge is to cre­ate the first alter­na­tive to the yel­low safe­ty vest in order to ride safe and be vis­i­ble on the road. Because rid­ing the cities next to cars, trucks, bus­es can be dan­ger­ous. Remem­ber Karl Lager­feld wear­ing this safe­ty vest say­ing: It’s yel­low, it’s ugly, it does not match any­thing, but it can save your life?” That’s the moment we decid­ed to become high vis­i­bil­i­ty fash­ion design­ers for rid­ers and cre­ate URBAN CIR­CUS. A col­or­ful brand made of reflec­tive and flu­o­res­cent fab­ric to let you ride safe­ly with style. URBAN CIR­CUS’ first col­lec­tion brought a new dimen­sion to fash­ion with a safe­ty vision. Streetwear col­lec­tions inspired by the yel­low safe­ty vest, this non-fash­ion­able street sym­bol. From now on safe­ty will be fun and styl­ish! Made of high-tech jack­ets to breed in young addicts and old fash­ion rid­ers the plea­sure to ride again