
United Fashion event: Berlin 2019
Urban mobility is coming to a new age, growing fast, with new ways of transportation such as electric vehicles, self-service bikes or even a come back to classic bicycles. And people riding these vehicles are facing two huge problems: Fashion and Safety. Indeed there is no brand dedicated to riders which do not look too sporty but trendy. Imagine you are riding to work with your running jacket… In terms of safety, the challenge is to create the first alternative to the yellow safety vest in order to ride safe and be visible on the road. Because riding the cities next to cars, trucks, buses can be dangerous. Remember Karl Lagerfeld wearing this safety vest saying: “It’s yellow, it’s ugly, it does not match anything, but it can save your life?” That’s the moment we decided to become high visibility fashion designers for riders and create URBAN CIRCUS. A colorful brand made of reflective and fluorescent fabric to let you ride safely with style. URBAN CIRCUS’ first collection brought a new dimension to fashion with a safety vision. Streetwear collections inspired by the yellow safety vest, this non-fashionable street symbol. From now on safety will be fun and stylish! Made of high-tech jackets to breed in young addicts and old fashion riders the pleasure to ride again