United Fashion event: Berlin 2018
HORROR VACUI distills iconic codes of nightwear, traditional tailoring, and urban edge into immaculate pyjamas. It‘s all in the charming details.
The fear of emptiness (lat. horror vacui) appears in many areas of artistic and intellectual life and serves as an inspiration source for Anna Heinrichs.
In psychology, the ‚horror vacui‘ principle is related to the human instinct to decorate one’s surroundings. In arts and visual disciplines, horror vacui is the urge to fill all empty space with all kinds of details. The ability to overcome this instinct is being considered a sign of self-control – the ‚empty‘ becoming good taste.However, the term itself is much older than modern art theory. In Ancient Greece, it was a postulate by Aristotle, that a void in nature cannot exist.With HORROR VACUI Anna Heinrichs redefines this dimension: exciting colors, modern patterns, unexpected materials, and elaborate cutting techniques as well as processing details transform monotonous basics into character pieces. HORROR VACUI celebrates character and individuality. CULTIVATE DIVERSITY